Mini 7 Store

Mini 7 Convenience store was created by Mr. Israel Ace T. Generalo and was acquired by the Pavon Family, who then put up and operated a Mini 7 Convenience   ArnaizAvenue,MakatiCity.

Mini 7 Store concept originated as a franchise product distributor who sells food cart franchise and ready to eat meal to the public, Mr. Generalo though of what products will attract the by-passers to enter the store and had an opportunity for the food products to be explored. At first he was having second thoughts on putting snack items and bottled drinks because these product will compete with the food products that he sell, but through proper research and surveying having the customers enter the store for purchasing minimum items will create a brand and products recognition. At first customers will buy small items or non-food products from the store, during that process the customer will recognize that the store offers a variety of food items on the next visit of the customers, presto! food items are purchased and he will also spread the news to his/her co-leagues.

On the second research, it was discovered that big players of convenience stores are now offering ready to eat food meals to their customers. In one scenario, office employees are lining-up on a common food chain during lunch breaks while the convenience store next to it only offers ready to drink items in bottles. On the next month, half of the customers of the food chain transferred to the convenience store who now offers food meals, at a faster serving.

Mini 7 Store emerged from a food cart to a mini dine-in or a "Carenderia" to a full blown convenience store, while these convenience stores are going on the other side; from a convenience store who now offers food meals capturing some of the markets of a food chain.

Mini 7 Store is a great concept with a great opportunity of having a slice in the market share.