Why Us?
In 2007 and 2009, he opened his own food cart franchising in Paco, Manila and in Forest Hills, Quezon City respectively.
He continuous to explore and pursue popular street foods and give them as a business opportunity to the enterprising Filipinos.
In 2012, Bee Smart Franchise System has been created and continued its popularity in the Food Cart Franchising Industry through the help of social media and the internet.
Who We Are
On the second research, it was discovered that big players of convenience stores are now offering ready to eat food meals to their customers. In one scenario, office employees are lining-up on a common food chain during lunch breaks while the convenience store next to it only offers ready to drink items in bottles. On the next month, half of the customers of the food chain transferred to the convenience store who now offers food meals, at a faster serving.
Mini 7 Store emerged from a food cart to a mini dine-in or a "Carenderia" to a full blown convenience store, while these convenience stores are going on the other side; from a convenience store who now offers food meals capturing some of the markets of a food chain.
Mini 7 Store is a great concept with a great opportunity of having a slice in the market share.

Vision
To be a world class convenience store visible and operating in highly traffic areas, able to compete through good service, reasonable price and comfortable store areas.
To be a world class convenience store promoting Filipino products through food and Filipino style of hospitality.
Mission
To give superb experience by welcoming walk-in customer and delivering easy access products, delicious food and clean dining and store areas maintained and services by happy crew members.
Code of Ethics
Mini 7 Convenience Store believes that sustainable success can only be achieved through a consistent and passionate adherence to a strong set of values. These values are described below:
Our Customers
Our customers provide our livelihood.
Our customers are the focus of everything we do.
We understand our customers’ needs and consistently deliver better solutions than our competitors.
We conduct our business affairs to the highest ethical standards ensuring there is no conflict of interest and work diligently to be a respected member of the business community.
Our People
Our leadership and management philosophies and strategies are designed to facilitate the realisation of each person’s full potential.
We treat each other fairly, and with respect for individual dignity.
We adhere to the highest standards for the safe operation of our business and the protection of our people.
We accept the highest level of personal responsibility for our actions and the consequences that flow from them.
Our Community
We understand the needs and aspirations of our community and participate in initiatives to foster its ongoing development.